Artificial intelligence hand in hand with augmented reality within the consumer
DOI:
https://doi.org/10.62465/riif.v2n1.2023.7Keywords:
Inteligencia artificial, realidad aumentada, innovación, interacción, convergenciaAbstract
Having a global vision of what humanity is living, today focusing on its contextualization of the matter, in the World Economic Forum, Mr. Klaus Schwab, president and founder of the World Economic Forum in 2015, wrote a book called the fourth industrial revolution. He states that we are going to an intelligent world where everything will be programmed, planned, where machines will merge and will control our activity to guide us, in short, although we have a freedom, we react to how the devices and intelligent elements are guiding us. Basically, we are guided by an intelligent world in which we are inserted and we live in this world, hence the theme of the book of the fourth industrial revolution with smart cities. Augmented reality is going to evolve every year and currently there are already glasses that can have a double screen and when they detect something it will actually appear on the glasses. Within this context, artificial intelligence is introduced as a means to evaluate customer behavior. Through the proper use of various tools acquired by this technology, manufacturing companies in the off-premise industry can provide their customers with a satisfactory shopping experience, both in-store and on the web platform.
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